Marketing Management

Author: Russell S. Winer
Edition: Third
Publisher: Pearson Printice Hall
Publication Year: 2007
Number of Pages: 500
Number of Chapters: 15
Case Study: 15 (in the beginning of each chapter)

Faculty: Asst. Prof. Steive Watson
ISBN: 0-13-196334-1

The problem with this course and this book is that as you fell you are not learning anything new. The subject is more of common sense concepts with lot of theorectical definitions and points to remember.

Its a simple subject if you are tested on the concepts but difficult if you are tested on the details. The book is a simple read.

Managerial Economics and Business Strategy

Author: Michael R. Baye

Edition: Fifth

Publisher: McGraw-Hill Irwin

Publication Year: 2006

Number of Pages: 620

Number of Chapters: 14

Case Study: 1

ISBN: 0-07-298389-2

One of the self sufficient books. The book has great examples and free flowing text that realy makes sense. One can understand fundamentals of economics by reading the book without being led by an instructor.

For me the book was the only resort to get my fundamentals established as the professor had a hard time conveying the concepts.

The One Minute Manager

Author: Ken Blanchard, Spencer Johnson

Publisher: HarperCollins Publishers Inc.
Publication Year: 2003
Number of Pages: 111
Number of Chapters: 16
ISBN: 0-688-01429-1

The book is written in a dialouge form- which is what makes it an interesting read. Also very informative and concise.

An excerpt from the book - "The One Minute Manager's symbol - a one minute readout from the face of a modern digital watch - is intended to remind each of us to take a minute out of our day to look into the faces of the people we manage. And to realize that they are our most important resources."